Kit (formerly ConvertKit): the best email marketing tool for YouTubers who want to build an audience they actually own
📧 Email Marketing ToolsLanding pages, email automation, and paid newsletters — built specifically for creators
Kit (formerly ConvertKit) is the go-to email marketing platform for YouTubers and content creators. Unlike generic tools like Mailchimp, Kit was designed from the ground up for people who build audiences online — with free landing pages, visual automations, and a built-in paid newsletter system that lets you monetize your list from day one.
Newsletter
For creators just starting out
$0/mo
No credit card required
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
- 1 basic Visual Automation
Creator
For growing creators
$390 billed yearly
$33/mo
14-day free trial · No credit card required
- Everything in Newsletter, plus:
- Unlimited Visual Automations
- Unlimited email sequences
- A/B test subject lines
- Kit MCP included
- Survey subscribers with polls
Pro
For scaling creators
$790 billed yearly — Save $158/year
$66/mo
14-day free trial · No credit card required
- Everything in Creator, plus:
- Subscriber Signals
- Engagement analytics
- Unlimited users
- Insights dashboard
- Deliverability reporting
For those who want to know more
Why Kit is different from other email tools
Most email marketing platforms were built for e-commerce stores and newsletters — not for creators. Kit was built with YouTubers, podcasters, and bloggers in mind from day one, and it shows in every feature.
📬 Creator-first design
Kit doesn’t use the concept of “lists” — it uses subscribers and tags. That means you don’t pay twice for the same person subscribed to two topics. Every subscriber is counted once, even if they have multiple tags. For YouTubers with different content pillars, this alone saves money as your list grows.
🤖 Visual automation builder
Set up welcome sequences, content upgrade funnels, and product launch automations with a drag-and-drop visual editor. You don’t need to be a marketer to build a flow that sends the right email to the right subscriber at the right time — it’s genuinely one of the easiest automation builders in the industry.
💸 Built-in monetization
Kit lets you charge for a paid newsletter or sell digital products (ebooks, presets, courses) directly through the platform — no need for a separate tool like Gumroad or Patreon for basic digital sales. The revenue goes straight to your bank account, with Kit taking a small transaction fee.
Who is Kit for?
YouTubers starting out
The free plan supports up to 10,000 subscribers — more than enough to build a real audience before spending a dollar. You get landing pages, forms, and broadcasts included with zero cost.
→ Kit free plan ideal
Established creators
If you already have a YouTube audience, Kit is the fastest way to move them off the platform and onto a list you own. One link in your description can capture subscribers who want to hear from you — regardless of algorithm changes.
→ Kit Creator plan ideal
Creators who want to monetize
If your goal is to sell something — a paid newsletter, a course, a digital product — Kit has native commerce features built in. No need to connect five different tools to start making money from your audience.
→ Kit Creator Pro ideal
Migrating from Mailchimp
Mailchimp gets expensive fast and wasn’t built for creators. Kit offers free migration support and a subscriber import tool — switching takes less than a day and most creators see better open rates after moving.
→ Kit migration ideal
What to keep in mind before signing up
⚠️ Automations are locked behind paid plans: The free plan is genuinely useful, but visual automations — the feature that makes Kit really powerful — require a paid plan. If you want to set up welcome sequences or product funnels from day one, budget for the Creator plan ($33/month, or $390/year). Still worth it compared to most alternatives.
🎨 Limited design customization
Kit’s email editor is clean and minimal by design — it’s intentionally not a drag-and-drop builder like Klaviyo or Flodesk. If you want pixel-perfect branded email templates, Kit may feel limited. For most creators, the plain-text approach actually improves open rates since emails look personal, not like newsletters from a brand.
📊 Analytics are basic on free
The free plan shows open rates and click rates, but advanced reporting (subscriber growth trends, revenue attribution, click maps) is a Creator Pro feature. For a growing channel, the basic stats are enough to start — you can upgrade when the data actually matters at scale.
Is Kit worth it for YouTubers?
If you rely entirely on YouTube for your audience, you’re one algorithm update away from losing everything. Kit gives you a direct line to your subscribers — no middleman, no reach restrictions. The free plan is one of the most generous in the industry, and the paid plans unlock features that actually move the needle for creator businesses. For anyone building a YouTube channel with long-term monetization in mind, it’s one of the first tools worth adding.
💡 Pro tip: Add a Kit landing page link to every YouTube video description and pin a comment pointing to it. Even a simple “get notified when I post” opt-in converts well — and every subscriber you capture is someone you can reach directly, forever, regardless of what YouTube does with its algorithm.
🚀 Free plan available — no credit card needed. The email platform built for creators who want to own their audience.